Álvaro Morata - Featured in Four Four Two’s Next Big Things (November 2012) 

Throughout his career, José Mourinho has been more about results rather than romance, which is why the Portuguese rarely picks potential from youth academies when ready-made packages can be purchased. Morata is an exception. Two summers ago, Mourinho considered promoting the forward. Instead, Morata stayed with the second side, Castilla, scoring 18 goals in what became a promotion campaign to La Segunda. The reward was a spot in the first-team squad for the tall, powerful poacher who can play out wide in an attacking three or upfront on his own. Such versatility could see Morata break the Mourinho mould.